Unless you aspire to have a large staff, contracting with a fractional marketing team can be a wiser choice than hiring a marketing director. Here are some of our specific advantages:
Expertise
Most aspects of marketing have become highly specialized (Google Ads, copy editing, SEO, social media, digital marketing, photography, videography, graphic design). So it would be extremely difficult to find a single individual who excels in all these areas. But if you work with the StoryWorkz team, you gain access to top-notch specialists in each of these spheres. And since our team is experienced in collaborating together for many other clients, we act as a single, super-charged entity that is ready to help you achieve your goals.
Speed
If you hire just one marketing staffer, you are limited by what they can achieve in their time, based on their experience and skill set. But if you hire our team, not only do you tap into our broader and deeper experience, but you also gain from the fact that we work asynchronously and in tandem. That means we can deliver results faster and more efficiently than could any one person working solo.
Continuity & Consistency
Most every staffer is likely to leave your company someday. And with them goes invaluable institutional memory and hard-won experience. And then, of course, you are left with the difficult work of finding, hiring, training, and supervising a new marketing employee, while also trying to keep output consistent. But with StoryWorkz you gain the continuity of working with a team. Indeed, we area the marketing memory bank for several of our clients, providing consistency and experience (even training) when there is internal turnover in the company's marketing roles.
Cost
Think that hiring a fractional marketing team is more expensive than hiring an employee? That is rarely the case:
- Working with StoryWorkz eliminates regular employment costs like taxes; health care; PTO, sick days and vacation; pension or IRA; workspace rental; equipment; software; training, etc.
- You will save the time and effort associated with turnover and training, or with searching for marketing specialists / solutions when you have a new need beyond your in-house capabilities.
- We make more efficient use of time and resources, because each specialist is über qualified in their realm, meaning they get far more done in less time, versus a marketing generalist who must juggle many competing activities.
Predictability
Since most of our contracts are retainer-based, your marketing costs are normally a predictable, flat monthly fee.
The Golden Mean
In many cases, especially at mid-sized and larger firms, the happy medium is to have an in-house marketing director oversee strategy and communication with internal stakeholders, while delegating the more specialized work to StoryWorkz.
A knowledgeable, organized, and empowered internal manager collaborating with an external team of experts is the surest ticket to getting more done, in less time, at a lower cost.
Want to explore if StoryWorkz is a good fit? Set up a free discovery call to discuss your pain points and how we can help to alleviate them.
