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“It is more important to click with people than to click the shutter.”


– Alfred Eisenstaedt

Here are three things virtually no photographer has ever heard from a client:

1. I love, love, love having my picture taken and have zero discomfort in front of a lens.
2. Can you make me look older and more haggardly? Maybe even a bit grizzled?
3. That’s a really nice camera you have there, but surely that’s not as important as your knowledge and interpersonal skills.

The longer I do commercial photography (13 years and counting) the more I become convinced it is a practice that is 10 percent about technology and 90 percent about “soft” skills (which are actually very hard to build).

It’s about taking a situation where people are understandably uncomfortable and awkward, and making them feel at ease. Only then can whatever you need to do with light, composition, and timing be used to make images that engage.

I of course love it when a client tells me that they love how the images I delivered look.

But I like it more when they say their session was fun, or at least far easier / less stressful / less painful than they expected. Or when they tell me their new headshots make them feel more confident and empowered.

To me, good photography is not about cameras, technology, or software. It is about how the experience, and the final images, make people feel. 

Good photography should just click.