If you want your video to have impact, authenticity, and engagement, you should consider putting the human voice at the center.
Which is why we particularly like creating videos built around interviews. Because whether it is a testimonial, impact, or brand anthem video, a well-planned and edited interview (or even a well-scripted, direct to camera interface) can truly make a connection. [Go slow after naming each type, so as to give time for b-roll of them]
And it’s not just about having good lighting and sound – which is, of course, very important. It is also key to have interviews that are interesting, natural, and relevant. For that, we bring to bear decades of experience interviewing subjects all over the world, on a wide variety of topics.
But it doesn’t stop there. Interviews need to be supported by quality b-roll, which is the footage used to illustrate or underscore what the interviewee or voice over is talking about. That footage should be relevant and authentic – and not use generic stock footage unless there is absolutely no other option.
Finally, interviews need to serve the story that your video is seeking to tell. Because any video project needs to be guided by your defined outcomes: what you want people to feel, think, or do after seeing and hearing your story.
Video has an uncommon power to move people, to envelop the senses. And putting the human voice at the center is a great way to make that happen.
If you would like to learn how we can collaborate to make videos easy, fun, and efficient, without costing and arm and a leg, click the link below to set up a free discovery call.