How do you photograph a dentistry practice and make it a painless experience?
Easy, just show it for the fun and easy-going place it is. All Smiles was rebuilding their website with Eternity and wanted fresh, new imagery that better represented their practice. We spent a half-day there, photographing the dentist and orthodontist with their clients, setting up scenes, doing some internal property shots, close-ups, basically everything they needed to fill out their site.
And we had some fun, too, which required a bit of Photoshop magic to make the smiling teeth image of staff...