Capturing video for Festival Napa Valley is a 12-day long marathon. It was 30 events over a week and a half: classical concerts, outreach events, vintner's luncheons, posh dinners, a fashion show, ballet, opera, a gala event. Oh, and temps topped 100 over several days...
So so much coffee was consumed in the creation of this 2-minute video to summarize the festival when it was over, and to use for ongoing marketing in the coming year.
But good event marketers know that if you capture this year's event professionally, show how much fun it is in still and video imagery, selling next year's version will be that much easier.