Moving Pictures

Putting Story at the Center

  • Aug 5, 2021
  • marketing, storytelling
  • Paul Richardson

“People don’t buy what you do; they buy WHY you do it.”

– Simon Sinek

Why do I do what I do?

Because I believe that stories transform. They transform people. They transform communities. And they transform businesses. If done right, they make businesses more profitable, engaged, and successful.

I also happen to believe that photography (and videography, which is mostly just photography at 24+ frames per second) is the single most powerful and accessible storytelling tool that businesses have at their disposal.

Just over a year ago, Leader Evaporator hired us to take their business' marketing to a new level. So we assembled our team and worked with them to capture thousands of images and dozens of hours of video that we have used to hone their message, to offer a clear story of transformation to their clients, to boost engagement on social, to rebrand and reboot their website and printed materials, and... to improve sales. On all fronts, it has been very successful, and I believe that is largely because we grounded all that we have done in this amazing company's story.

THIS is why I do what I do. I love working closely with a company to help them find their story, to capture great images... to make sparks fly... to transform...

This, by the way, was one of the first videos we created for them. It is still my favorite so far...