Beauty and the Ecommerce
The Whole is Greater than the Sum of its Parts
- August 2024
- Web Development, Design, Photography, Video, Wordsmithing
Frank Saliani is a gifted and creative pottery artist. He has a unique, natural style that is consistent across all of his slip-cast pottery. And while he has been successful in selling his work into some high-end online retailers, making his business better and stronger meant developing his own online presence. He needed something that would reflect the beauty of his work, make online ordering easy, and also allow him to sell courses, which he will offer out of his newly renovated space (where all the pottery is made) in downtown Montpelier.
Sounds like a job for StoryWorkz!
Caroline Matte and Julia Wilk helped Frank design and build an e-commerce site that would work seamlessly with his creative workflow, that would allow him to add and update new products. And then we did extensive on-site branding / commercial photography + video to help visitors feel a greater connection to Frank and his art.
Finally, we also did some photography training with Frank so that he could easily capture and publish product photography on his own, saving him time and money over the long haul.
The result is a beautiful website that will help Frank get more of his work out into the world.
