Editing for Impact

Downtown Up

  • September 2019
  • Web Development, Design, Photography, Wordsmithing
Sam and Brendan are business coaches in Central Vermont, and their website was in serious need of a makeover.

We began with a deep wordsmithing of all the text, then simplified the nav and structure and injected all new photography – from headshots and environmental photography of their clients, to landscapes and citiscapes from our archive.

We also collaborated on creation of a freemium and an email-capture marketing funnel to help the team build leads.

Undergirding it all was the imposition of a new theme on their existing WordPress site.