Anita was expanding her massage and wellness space to include a spanking-new fitness studio and workout space. She needed images.
More specifically, she wanted to show the fresh, open nature of the space, the shiny new machines, and give a sense for how she works with customers as a fitness coach and trainer (20 years+ experience – man, can she do pushups). The images were to populate her website and new print brochures, so that she could market the new space and her new slate of services.
The goal was to give things a fresh, natural world view – professional but not "big city slick." This is a personalized workout experience, not some overcrowded chain gym.