Look of Lavender

Vermont Lavender

  • February 2020
  • Design, Photography, Wordsmithing

Vermont Lavender decided it was time for a makeover.

We're on it!

We did a comprehensive look at their product line, mission, and goals, and come up with a fresh, clean, uncomplicated logo to better represent the fine products Diane was producing.

In the meantime, we did a complete copy edit of all product descriptions and re-organized the website into a simpler, easier-to-navigate experience for the buyer.

Once the full product line was fleshed out, we created a cohesive set of product labels that Diane could easily produce within her small-batch, bespoke quality production system.

Finally, when all that was done, we did a full product shoot so that Vermont Lavender would have a unified set of on brand imagery for use on the web, in print, and in person. (The previous summer, we had also captured some good branding portraits of Diane in her garden.)

A comprehensive beauty makeover!